I’m a content designer at NatWest, previously at Doctolib, and spent 10 years freelancing — an experience I absolutely loved. I’m also a certified professional coach, helping clients find fulfillment and happiness in their work.

A little bit more about coaching.

I work in line with the ethical charter of the ICF (International Coaching Federation) and was trained in Edinburgh at an accredited school.

By combining a structured methodology with my personal approach, I offer my clients a calm, joyful, and creative space where they can thrive in complete freedom, respecting their values and desires.

I am currently accepting new clients for coaching, but I’m not taking on any new content creation requests.

Certified Professional Coach

2018 – Now

People come to me when they want to move forward in their professional lives. This can take many forms:

  • Reconnecting their work with their personal values

  • Exploring the desire to start their own business

  • Aligning their career with long-term dreams and aspirations

  • Clarifying what would truly satisfy them—and how to get there

  • Understanding the root of what's holding them back or slowing them down

To help each person move in a direction that truly fits them, I rely on deep listening, pattern recognition, empathy, and a strong belief in their capacity to grow and move forward.

Content designer at NatWest

2024 – Now

I work on the retail app, serving around 19 million users. My focus is on key moments for vulnerable customers, such as fraud, debt, or bereavement, ensuring the right solutions are paired with the right tone, based on user research. I also work on positive milestones like joining the bank or securing a mortgage.

UX Writer at Doctolib

2022–2024

Doctolib is a healthcare platform used by 90 million patients and 900,000 professionals across Europe. I worked on clinical software for healthcare practitioners, helping them access patient information, record visit details, and integrate lab results.

I led user research, designed user flows based on practitioners' needs, refined terminology for clarity, and created internal guidelines. I also advised on other product areas, including marketing and branding.

Freelance content creator

2013–2023

I had the opportunity to work with clients across tech, digital agencies, wellness, and e-commerce. I designed user flows, developed websites, and helped with copywriting.

I also worked on social media content, built relationships with influencers and the press, and contributed to content strategies.

My content design portfolio.

  • Taxfix

    I created content for an app that helps users file their taxes, simplifying complex tax language and making the process clear and user-friendly.

    Dive into the details

  • Ionos

    I created a style guide, ensuring consistency in tone and branding across multiple languages. The guide helped maintain a unified brand identity globally.

    Discover how I did it

  • Association Alan Ghitis

    I designed the website architecture for a melanoma cancer awareness association, working with stakeholders to ensure an intuitive, accessible structure that met both user needs and project goals.

    See the full project

  • Dell Technologies

    I coordinated an online event, managing logistics, speakers, and promotions to ensure a smooth, engaging experience for participants.

    Discover the results

  • Envouthé

    I produced monthly content around different themes, developing engaging material and ensuring consistency across platforms to keep the audience engaged.

    See the process behind the work

  • Sandra FM

    I helped grow the online community for a wellness program, engaging members with content and events to create a supportive and motivating environment.

    Take a closer look

  • Doctolib

    I worked on clinical software to simplify patient consultations, improving usability and efficiency. I led research, designed user flows, and provided input on marketing and branding.

    Explore the full story

Born in France, I moved around in Germany and the UK, and I now call Edinburgh home. Psychology has always fascinated me — and whether through design or coaching, I get to explore it by listening deeply and asking what truly moves people.

I love the surprises people hold, learning about what motivates them, the way they grow when given space. Beyond work, you’ll often find me singing, dancing tango, practicing yin yoga or covered in paint and dust while giving new life to my flat.