Dell Technologies: coordinate an online event

Dell Technologies is known worldwide for its computers, and a little less for all the accessories offered by the brand: cables, headsets, keyboard, etc. 


I was asked by a British agency, in collaboration with the brand, to coordinate a campaign in France to promote these accessories to representatives of key accounts on LinkedIn. 


My role included pre-selecting speakers, designing content for the campaign, and coordinating speakers on the day. Creating an online event with content that is really interesting to the target audience is a key strategy for raising awareness, or in Dell Technologies' case, for highlighting a lesser-known aspect of their services. 



Key points

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