Dell Technologies is known worldwide for its computers, and a little less for all the accessories offered by the brand: cables, headsets, keyboard, etc.
I was asked by a British agency, in collaboration with the brand, to coordinate a campaign in France to promote these accessories to representatives of key accounts on LinkedIn.
My role included pre-selecting speakers, designing content for the campaign, and coordinating speakers on the day. Creating an online event with content that is really interesting to the target audience is a key strategy for raising awareness, or in Dell Technologies' case, for highlighting a lesser-known aspect of their services.
Key points
- Creation of relevant content for a very targeted audience
- Content validation with multiple stakeholders in a large organization
- Strict design and brand image limitations
- A great deal of flexibility required for a seamless event
English (UK) 
Français 