Dell Technologies is known worldwide for its computers, and a little less for all the accessories offered by the brand: cables, headsets, keyboard, etc. 

I was asked by a British agency, in collaboration with the brand, to coordinate a campaign in France to promote these accessories to representatives of key accounts on LinkedIn. 

My role included pre-selecting speakers, designing content for the campaign, and coordinating speakers on the day. Creating an online event with content that is really interesting to the target audience is a key strategy for raising awareness, or in Dell Technologies' case, for highlighting a lesser-known aspect of their services. 

Key points

• Création d’un contenu pertinent pour une audience très ciblée
• Content validation with multiple stakeholders in a large organization
• De fortes contraintes d’image et de style
• A great deal of flexibility required for a seamless event