Sandra FM well-being programme: building an online community

Sandra FM is a psychologist and doctor of public health who has created several online and in-person wellness programs. Her themes: relationship with one's body, illness, compulsive eating and general well-being.

I was able to help Sandra run her community on several levels: writing content for her website and social networks, and community management in private groups dedicated to her customers.

Sandra FM has a scientific background, and is motivated by the desire to help her customers using tried and tested methods, while at the same time being unique in her approach. As a result, the tone of her identity is very distinctive. All her content is scientifically accurate, but simplified to make it accessible and easy to read. 

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