Sandra FM is a psychologist and doctor of public health who has created several online and in-person wellness programs. Her themes: relationship with one's body, illness, compulsive eating and general well-being.

J’ai pu accompagner Sandra dans l’animation de sa communauté, à plusieurs niveaux : rédaction de contenu pour son site et ses réseaux sociaux, et community management dans des groupes privés dédiés à ses clientes.

Sandra FM has a scientific background, and is motivated by the desire to help her customers using tried and tested methods, while at the same time being unique in her approach. As a result, the tone of her identity is very distinctive. All her content is scientifically accurate, but simplified to make it accessible and easy to read. 

Key points

• Mainstream content with scientific sources
• Animation d’une communauté autour du bien-être
• The founder's unique style and brand image to be reflected in content