Ionos by 1&1 offers domains, hosting and websites to individuals, large accounts and small businesses. As Europe's leading hosting company, Ionos has more than 13 million customers and hosts more than 19 million domain names.
I worked for Ionos by 1&1 as a Copywriter in their international team. I created French content for different targets, localised English content, was a consultant on a TV campaign and co-created their style guide.
L’un des enjeux principal était la complexité du contenu : suffisament précis pour les spécialistes, et suffisement simple et attrayant pour les novices. Le besoin par ailleurs de s’adapter à un marché local, tout en gardant l’identité de la marque.
Working with translation agencies, it was crucial to create a very comprehensive style guide, so that external people could get to grips with it quickly.
In an international environment with expanding teams, maintaining a consistent style across all markets is a challenge that can be met by thorough, well-thought-out documentation.
Key points
- International environment and localization
- Content tailored to an audience of specialists and novices alike
- Creating a style guide
- Concise and catchy style for a TV campaign
English (UK) 
Français 