(Summary in French at the bottom – For a French summary, please go to the very end of this post) […]

Edit: if you are interested but couldn't wait, here is the replay! It was recorded and posted by John Neilan from tuesday coworking. Thanks John!

How to approach journalists and influencers, tips from a PR expert

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Hello, I'm giving a talk tomorrow (07 April) at 4pm Paris/Berlin time.

It is hosted by Tuesday Co-working and their cool program #morethanadesk!

It's in English, with a French accent.

What it's about

I believe that right now is a good time to prepare and nurture your brand and make it ready for reaching out later.

I think reaching out to influencers and journalists will have more impact once the crisis is over, especially if the service or product you provide is not of absolute necessity. However there are still many things you can do to prepare your brand before you communicate! Taking care of your social networks, your blog, your website, your product…

It is actually an excellent opportunity, as usually when I meet brands who think they are ready to communicate right away, they are still a few months or weeks away from it, as some pre-work needs to happen!

It's about coherence, fluidity, identity.

We will talk about what you can do right now, and how you can communicate afterwards. So basically, two main steps.

I will give some tips, advice, examples, and will try to answer as many questions as possible! And mostly, I will try to make this simple and give you a feeling of empowerment so PR becomes super easy for you!

How to wait

Just click on this Zoom Link on Tuesday 7th of April at 4PM, and enjoy! 

https://zoom.us/j/917372316?pwd=QUE2d1g5Q0hXak1yK1p5L1hUVzYwQT09

I'm not a small brand: can I wait?

The talk I am giving is really targeted at brands that do not have the means to hire an agency or a freelancer, and are thinking of doing PR themselves. I would not give the exact same advice to a bigger brand, or to a brand that is outsourcing their PR. However, some advices are always true. You are welcome to attend whoever you are. Just remember this is targeted at small brands so only ask questions that would help them as well.

Oh, and this is free of charge.

If you want to know more about this #morethanadesk initiative, please check out this link.

Do you speak French

On this site I alternate texts in English and French depending on the audience who is supposed to read me! Tomorrow, April 7, at 4 p.m., I am giving a short conference on press relations for small brands. It will be only and only in English! If you wish, the link to attend is here: https://zoom.us/j/917372316?pwd=QUE2d1g5Q0hXak1yK1p5L1hUVzYwQT09 All you have to do is log in. You will be welcome and can ask questions if you wish. I would like to point out that there will be no translation from French etc. It is really a purely Anglo-Saxon context. You can attend without asking any questions if you don't feel completely comfortable but the subject interests you!

This series of conferences – I'm not alone! – is organized by Tuesday Coworking, which is actually my (great) office (with plants everywhere) in Berlin!

I have already done a workshop in French on the same subject, in Berlin, in person, with the network of female entrepreneurs Les Nouvelles Voix. If you are a French entrepreneur in Berlin, find out about this superb network. I will probably give another workshop there this year.